The board
E Tū Tāngata Board Chair
Joe Youssef is a seasoned expert with 25 years of experience in supporting purpose-driven individuals and organisations. As the founder and director of Tautoko Kaupapa, he excels in helping entities achieve clarity and meaningful scale.
Joe's unique talent lies in his ability to guide businesses and not-for-profit organisations through the critical establishment and scaling stages, ensuring they thrive in a competitive landscape. He is deeply passionate about the mission of E Tu Tangata, believing it has the potential to transform the cultural landscape of Aotearoa.
Joe's commitment to fostering collaboration and innovative thinking empowers communities to embrace their strengths, driving positive change and a more equitable future. His extensive knowledge and unwavering dedication make him a vital asset to any initiative focused on social impact and community well-being.
Joe Youssef
Board Member
Junior Tana brings a wealth of expertise from over 15 years of involvement in Māori performing arts, cultural leadership, and education. As Head of School for Iwi Development at Te Whare Wānanga o Awanuiārangi and an esteemed kapa haka performer, tutor, composer and judge, Junior is deeply committed to fostering excellence and authenticity in Māori cultural expression. His journey with E Tū Tāngata reflects his alignment with the kaupapa of empowering communities and building resilience, values he has championed throughout his career.
Junior’s passion for nurturing indigenous knowledge, combined with his skills in cultural leadership, education, and event coordination, positions him as a key contributor to the E Tū Tāngata mission. He sees the focus on strengthening identity and fostering positive change as a natural extension of his dedication to promoting Māori culture and inspiring the next generation of leaders across Aotearoa.
Junior Tana
Board Member
Lyndal is an inspiring leader who helps organisations achieve success and have impact. As a business owner since 2000, Lyndal has implemented E Tū Tāngata Mindset with employees at Smart Membrane Solutions and with customer teams at Value Creators.
E Tū Tāngata aligns with her passion for showing how personal and business values help with decision making to enable people to be proud of their impact, which is deeply embedded in her commitment to creating and inspiring values-driven business practices.
Lyndal holds a Bachelor’s Degree in Technology and a Post Graduate Diploma in Dairy Science and Technology, and is a Member of the Institute of Directors. She has prior governance experience on the Board of Canterbury Hockey, and as Founding President of Waikirikiri Hockey.
Lyndal Marshall
Jonny Reid
Board Member
Jonny has a background in finance and not-for-profit governance. He is enthusiastic and passionate about the combination of both to bring about meaningful change in local communities and beyond. Jonny has degrees in accounting and law, and has worked in both the corporate and charity sectors. Outside of work, Jonny also serves on the board of several other community organisations.
In his spare time, you'll find Jonny following a variety of sports, jogging or experimenting in the kitchen.
Board Member
Jay has been involved in youth work since 2003 and is passionate about young people, their families and the communities they live in. He led 24-7 YouthWork for over 10 years and is an influential leader and strategic thinker. Jay is not one to walk away from challenges and flourishes on seeking solutions for impossible tasks. This leads to many whiteboard sessions as he loves to approach problems from an alternative perspective.
Jay is the Co Founder of E Tū Tāngata and is working with an amazing team to develop and implement this movement. Jay is excited to see how E Tū Tāngata can be utilised across New Zealand to create a culture where we stand together rather than pull each other down.
Jay is big in stature (6ft 8) but also carries a big heart for this nation. He is married to Nicky and has three amazing children.
jay geldard
Board Member
Nicky is intrigued by the formation of culture and the stories that shape us. She sees Tall Poppy Syndrome as a dominant narrative in Aotearoa; its negative impact has been felt for generations.
E Tū Tāngata provides us with the unique opportunity to choose a different path so instead of pulling ourselves and others down, we can affirm each person’s intrinsic worth. And that’s a story Nicky is keen to share with her own kids as well as the generations to come.
With 20 years experience in communications and education, Nicky considers it a privilege to work with schools to help change the story for all New Zealanders.
