The board

Joe Youssef

E Tū Tāngata Board Chair

Joe Youssef is a seasoned expert with 25 years of experience in supporting purpose-driven individuals and organisations. As the founder and director of Tautoko Kaupapa, he excels in helping entities achieve clarity and meaningful scale.

Joe's unique talent lies in his ability to guide businesses and not-for-profit organisations through the critical establishment and scaling stages, ensuring they thrive in a competitive landscape. He is deeply passionate about the mission of E Tu Tangata, believing it has the potential to transform the cultural landscape of Aotearoa.

Joe's commitment to fostering collaboration and innovative thinking empowers communities to embrace their strengths, driving positive change and a more equitable future. His extensive knowledge and unwavering dedication make him a vital asset to any initiative focused on social impact and community well-being.


Board Member

Junior Tana brings a wealth of expertise from over 15 years of involvement in Māori performing arts, cultural leadership, and education. As Head of School for Iwi Development at Te Whare Wānanga o Awanuiārangi and an esteemed kapa haka performer, tutor, composer and judge, Junior is deeply committed to fostering excellence and authenticity in Māori cultural expression. His journey with E Tū Tāngata reflects his alignment with the kaupapa of empowering communities and building resilience, values he has championed throughout his career.

Junior’s passion for nurturing indigenous knowledge, combined with his skills in cultural leadership, education, and event coordination, positions him as a key contributor to the E Tū Tāngata mission. He sees the focus on strengthening identity and fostering positive change as a natural extension of his dedication to promoting Māori culture and inspiring the next generation of leaders across Aotearoa.

Junior Tana


Board Member

Lyndal is an inspiring leader who helps organisations achieve success and have impact. As a business owner since 2000, Lyndal has implemented E Tū Tāngata Mindset with employees at Smart Membrane Solutions and with customer teams at Value Creators.

E Tū Tāngata aligns with her passion for showing how personal and business values help with decision making to enable people to be proud of their impact, which is deeply embedded in her commitment to creating and inspiring values-driven business practices.

Lyndal holds a Bachelor’s Degree in Technology and a Post Graduate Diploma in Dairy Science and Technology, and is a Member of the Institute of Directors. She has prior governance experience on the Board of Canterbury Hockey, and as Founding President of Waikirikiri Hockey.

Lyndal Marshall


Graeme Norman

Board Member

Graeme Norman brings over two decades of experience in education, having held various roles that span from classroom teaching to senior leadership. 

As Principal of Te Kōmanawa Rowley School, Graeme has a deep commitment to creating inclusive and supportive learning environments. His journey with E Tu Tangata began with a strong alignment to the kaupapa of building character and resilience in young people, values that he has long championed in his educational philosophy. 

Attracted by ETT's focus on empowering communities and fostering positive change, Graeme sees this as a natural extension of his work in promoting equity and excellence in education. His skills in strategic leadership, community engagement, and developing educational initiatives will be invaluable in advancing E Tu Tangata's mission to inspire and uplift individuals and communities across Aotearoa.