Our purpose & theory of change

As E Tū Tāngata works towards eliminating Tall Poppy Syndrome within a generation, we are partnering with primary and secondary schools across the motu to track changes in school experiences and investigate key elements of culture change. Our research team is working hard across an array of different projects to build an evidence base informed by theory and guided by our bespoke theory of change.

Theory of change

Our Theory of Change describes what we expect to happen when E Tū Tāngata works well.

E Tū Tāngata Theory of Change: Education Sector — strategies, targets, outcomes and moderators

Reading the model

01

Strategies

What E Tū Tāngata does in a school — teaching the three mindsets, staff training, implementation planning with leaders, Kete resources and branding.

02

Targets

The everyday shifts those strategies aim for — more acceptance, positive communication, peer support and engagement in school life.

03

Outcomes

The longer-term changes we measure — belonging, positive risk-taking, growth mindset, relationships, prosocial behaviour and awareness of Tall Poppy Syndrome.

Alongside

Moderators

Things that strengthen or weaken the effect — fit with existing school values, and how leaders, teachers, parents and students engage with E Tū Tāngata.

Changes we hope to see

  • Increased sense of belonging and connection to school
  • Increased positive risk-taking
  • Increased growth mindset and reduced fear of failure

Major themes in our work

The three strands, and the theory behind each E Tū Tāngata mindset

You Have Value

In research terms

Research definition of the strand — to come.

Grounded inTheories of Self-WorthBatelder & Hagan, 2023; Crocker & Park, 2012; Diagneault & Brown, 2023

We Succeed Together

In research terms

Research definition of the strand — to come.

Grounded in
Need to Belong TheoryBaumeister & Leary, 1995
Cooperation Theory of Early Moral DevelopmentTomasello, 2016

Others Matter

In research terms

Research definition of the strand — to come.

Grounded in
Empathy-Related RespondingSpinrad et al., 2023
Social Identity TheoryEllemers & Haslam, 2012
These theories sit under a broader theoretical umbrella
Self-Determination TheoryRyan & Deci, 2020
Social Norm TheoryCislaghi et al., 2019; Legros & Cislaghi, 2019; Zhang et al., 2013

What we study

Our research centres around three areas.

School climate

Why we research school climate — description to come.

Teacher experiences

Why teacher experiences matter — description to come.

Student experiences

Why student experiences matter — description to come.